The Regional Arts Commission Joins Americans for the Arts’ National Study of the Economic Impact of Spending by Nonprofit Arts and Culture Organizations and Their Audiences
The Arts Mean Business. That is the message being delivered today by the Regional Arts Commission (RAC), who announced it has joined the Arts & Economic Prosperity® 5, a national study measuring the economic impact of nonprofit arts and culture organizations and their audiences. The research study is being conducted by Americans for the Arts, the nation’s nonprofit organization advancing the arts and arts education. It is the fifth study over the past 20 years to measure the impact of arts spending on local jobs, income paid to local residents, and revenue generated to local and state governments.
As one of nearly 300 study partners across all 50 states plus the District of Columbia, RAC will collect detailed financial data about our local nonprofit arts and culture organizations such as our theater and dance companies, museums, festivals, and arts education organizations. “Many people don’t think of nonprofit arts organizations as businesses,” said Michael Scully, regional president, PNC Bank and RAC chairman, “but this study will make clear that the arts are a formidable industry in our community—employing people locally, purchasing goods and services from local merchants, and helping to drive tourism and economic development.”
RAC will also collect surveys from attendees at arts events using a short, anonymous questionnaire that asks how much money they spent on items such as meals, parking and transportation, and retail shopping specifically as a result of attending the event. Previous studies have shown that the average attendee spends $24.60 per person, per event, beyond the cost of admission. Those studies have also shown that, on average, 32 percent of arts attendees travel from outside the county in which the arts event took place, and that those cultural tourists typically spend nearly $40 per person—generating important revenue for local businesses and demonstrating how the arts drive revenue for other businesses in the community.
Surveys will be collected throughout calendar year 2016. The results of the study will be released in June of 2017.
“This study will show that when we support the arts in the St. Louis region, we are making an investment in an industry, one that supports jobs and generates government revenue, and is the cornerstone of tourism,” explained Felicia Shaw, executive director of RAC.
“Our Arts & Economic Prosperity series demonstrates that the arts are an economic and employment powerhouse both locally and across the nation,” said Robert L. Lynch, president and CEO of Americans for the Arts. “Leaders who care about community and economic vitality can feel good about choosing to invest in the arts. Nationally as well as locally, the arts mean business.”
Americans for the Arts’ Arts & Economic Prosperity 5 study is supported by The Ruth Lilly Fund of Americans for the Arts. In addition, Americans for the Arts’ local and statewide study partners are contributing both time and a cost-sharing fee support to the study. For a full list of the nearly 300 Arts & Economic Prosperity 5 study partners, visit www.AmericansForTheArts.org/AEP5Partners.
About the Regional Arts Commission www.racstl.org
The Regional Arts Commission (RAC) is at the forefront of efforts to transform St. Louis into a more vibrant, creative and economically thriving community by elevating the vitality, value and visibility of the arts. It is the largest annual funder of the arts in the region, and since its inception in 1985, RAC has awarded more than 6,700 grants totaling over $93 million to support nonprofit arts, individual artists, cultural organizations, consortiums and programs. Directed by a board of 15 commissioners appointed by the chief executives of St. Louis City and St. Louis County, RAC is a pivotal force in the continuing development and marketing of the arts in the region. Visit www.racstl.org for more information, or follow us on Facebook at Regional Arts Commission or Twitter @RACStLouis.