Tips for Successful Digital Marketing Efforts
We’re now connected, to both technology and each other, more than ever. In this technological world, it’s important to make sure our artistic and cultural community remains relevant with people interacting online – and alternately continuing to connect offline.
In promoting our respective efforts and organizations, it’s important to know there are plenty of free or inexpensive tools out there to help our community connect with one another, remain vibrant and expand throughout the St. Louis region. Explore these tools below, and see how they can help impact your artistic footprint.
Information and Tips
Google Analytics is a free service provided by Google that allows you to view detailed traffic and visitor information on your website. Through a variety of reports and filters, you can paint a detailed picture of how many people are visiting your site, who these people are, what they are looking for and what content is most popular. To learn more, and to find out how you can effectively track your website activity, please click here.
Search Engine Optimization
Search Engine Optimization, or SEO, is the practice of ensuring a website is easily found on search engines, such as Google or Bing. Performing well in search engine results means your website will appear higher in search results, and therefore increase the volume of users to your site.
The way to improve your performance is through keywords – closely associated words users may type when searching for your organization or group. Make a list of terms that you find most relevant to your organization and begin incorporating them throughout your site in order to optimize pages. They should appear close to the top of the page, such as in the first few sentences, in order to gain the most traction with search engines. The amount of times these keywords are sprinkled throughout your content will also increase your respective ranking through search results.
While this is a very basic overview of SEO, this website will help you gain a better grasp on how your website can improve its performance:
E-mail is a great way to keep in touch with users, even when they are not visiting your website or even your venue itself. This method engages users at the time of their own choosing, meaning they are more likely to open and spend time with your message. The best part? Many e-mail marketing services are free, and if they aren’t, they are very affordable. A few e-mail marketing options are listed below.
In order to send messages to your interested users, e-mail addresses must first be captured. Depending on which service you choose, or how your website is built, sign-up forms that request email information can be easily incorporated into your site that will allow users to connect with future communications. Additionally, visitors and patrons should be given the opportunity, through ticket purchase or a simple sign-up sheet, to connect with you via e-mail during on line or in-person events.
A few tips when getting started with sending direct e-mail messages:
- Be creative in your message subject lines, but realize it’s ultimately more important to keep it concise and relevant.
- In keeping with being concise, subject lines may be cut off if they are too long. Try to keep them to 50 characters to ensure everything is read.
- Develop an identity for regular mailings. Select and use a name so that readers are able to associate the messages with you, and in turn look forward to receiving them! However, do not be redundant. Continuously repeated information will cause your readers to lose interest and unsubscribe.
- Ensure your messages have a focus and stick to it. Attempting to cram too much information into one message will essentially mean that you are communicating nothing at all.
Great Email Service Providers:
If your website does not already offer a blog feature, you may want to explore one of several free options to incorporate one into your site. This personal, behind-the-scenes look at your organization can help users gain insight into what goes on in your artistic sphere. The beauty of blogs is that they can truly be about anything; if you think it’s important for your audience, write about it! Blogging is such an easy way to help spread and share your message.
Great Free Blogging Sites: