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Nichole Belford

External Relations Senior Manager

New to the Regional Arts Commission of St. Louis team, Nichole Belford is the External Relations Senior Manager. She will develop and execute marketing initiatives and collaborate with civic and local community development efforts to help shape and guide the future of St. Louis’ arts and culture.

With more than 5,500 events managed, Nichole cultivated the arts, entertainment, and sports industry in the Dallas-Fort Worth area by serving on the opening teams to three premier entertainment facilities: The Nancy Lee and Perry R Bass Performance Hall; the American Airlines Center; and the Charles W. Eisemann Center for Performing Arts. Additionally, she helped relaunch the city of Glen Rose and Richardson Convention & Visitors Bureaus overseeing branding, marketing, and public relations initiatives to promote tourism. She volunteered her time to the Richardson Arts Alliance, Arts Incubator of Richardson (AIR), and served as a commissioner for the McKinney Arts Commission in 2008, Vice Chair in 2009, and Chair in 2010.

Nichole was born in Sögel, Germany. She earned her bachelor’s degree in Political Science at Texas Wesleyan University and her master’s in Public Affairs at the University of Texas at Dallas. She is a passionate supporter of the arts and is an official for United States Figure Skating.


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